Robert Jones is the founder of Brandland and has 30 years experience as a brand strategist, with the global agency Wolff Olins and as a Norfolk-based independent. At Wolff Olins, he helped over 70 organisations, in the UK and globally, to build their brands – including Aviva, Barclays, Camelot, Historic Royal Palaces, Oxfam, PwC, National Trust, Tate, Tesco, Virgin And Wikipedia.
In 2008 he joined Norwich Business School where he set up the world’s only MSc in Brand Leadership. Over 90% of the MSc graduates go on to get jobs in branding, from Alibaba to Virgin, Google to L’Oréal, Interbrand to FITCH.
Robert is Professor of Brand Leadership at the University of East Anglia, and author of The Big Idea and Branding: A Very Short Introduction.