Brandland and the Sportspark Norwich showcase the people and projects that have put our city on the sporting map.

We’re planning Brandland’s events for the coming year and would love your input. Please take a few minutes to share your thoughts on the topics, locations, timings, and any other ideas you have.

Tourism is vital to our region. Thriving visitor attractions don’t just entertain, they power local economies and help define our sense of place. But in such a competitive landscape, how do the best attractions stand out? What’s the secret of making an experience truly attractive? 

Brandland has been going strong for five years now. Now it’s time for the next chapter. And it’s a big one… 

After the success of our school pilot programme in 2024, we’re excited to announce the next evolution, Creative Futures. This initiative will run in early 2026, bigger, bolder, and with even more opportunities for young people. 

Read all about the Brandland Conference 2025. We heard from a variety of branding experts, marketeers, creatives and entrepreneurs.

Catch up on Brandland’s recent event, where we unveiled our ground-breaking research into the scale and impact of Norwich’s branding cluster. Leaders from UEA and Norwich University of the Arts shared their insights on how we can harness this momentum and amplify it for the future.

The latest Brandland event brought together creative minds, brand leaders, and marketing professionals for an honest conversation about how to build and sustain stronger client-agency relationships. 

On the last Tuesday of each month join us for our brand new meet-ups, B:Sessions, designed to spark thought-provoking discussions and meaningful connections within the Norwich community…

Shelf-Life brought together food and drink entrepreneurs, brand strategists, and creatives to explore what it means to build a meaningful and lasting brand…

Last week, we hosted our first event of the year, Create in Norwich, in collaboration with Work in Norwich…

We have partnered with BOP Consulting to conduct ground-breaking research…

Thinking outside the box

From big and yellow to human and personal.

Some useful takeaways from UEA’s Head of Brand Charlene Katuwawala.

Highlights of our February event with Founder Robert Jones.

Created in Norwich: the brand that makes it easy to buy better

A really useful intro from world experts Matt Maizey and Gemma Russell

Chris Bosher on brand purpose - the good, the bad and the better alternatives.

Elma Glasgow on why brands must take decolonising seriously.