Introducing B:Sessions

Last night marked the launch of B:Sessions, a brand-new event series designed to spark thought-provoking discussions and meaningful connections within the Norwich community.

Held in the refreshingly non-corporate space downstairs at The Rumsey Wells, the first session set a high bar for what’s to come.

Brand strategist and Team Brandland member Chris Bosher kicked things off by guiding us through key tensions in brand strategy. The many questions explored included:

• Is brand strategy an art or a science?

• Should we start with the perspectives of people inside the organization or those outside it?

• Is branding a subset of marketing, or a broader form of leadership?

• Do brands grow because of strong visual assets or deep cultural meanings?

With immense knowledge and undeniable pizzazz, Chris got everyone thinking - and talking! Discussions spilled into the room, creating an electric atmosphere where new perspectives were exchanged and fresh connections were made.

The success of this inaugural session proved that the model works, and we’re already looking ahead to the next B:Session - sign up to our newsletter to be the first to hear about it!