The Categories
Five ways to showcase your work, plus two special prizes for exceptional impact.
Nominations open, 2nd March
Brand Story
A celebration of writing and articulating clear and compelling stories about a brand.
This is about the words. The copy. The verbal articulation of what makes a brand special.
It could be a brand manifesto, a written positioning, an about us page, a brand book. It could be a reimagining of historic origins or a new idea solving a thoroughly modern problem. We're looking for story and strategy coming seamlessly together through beautiful, smart, distinctive writing.
Show us how you've used words to capture what a brand does and why it exists. It could be presented in a brand book, on a website, or as part of a campaign - as long as we can appreciate the writing.
We want to hear from internal brand teams and agency and freelance copywriters.
Tell us a story. We can't wait to hear it.
Sponsored by:
Brand Identity
A celebration of designing visual identities for brands.
This is about the design. The visual identity. The logos, colors, typography, and graphic systems that bring a brand to life.
We're looking for identities with a clear sense of intent – where you can see the thinking behind the design decisions. Show us smart, beautiful, original, distinctive visual execution. Identities that work across surfaces, that are fit for the modern world, that have structure and flexibility.
Brands can be any scale, from any sector, and in any market. It can be an organisation, product or event. You can present it however works best – but we need to see the visual identity system, examples of how it's been applied, and ideally the guidelines or structure that holds it together.
Show us how you designed a brand’s visual world.
Sponsored by:
Brand Communication
A celebration of campaigns and communications powered by brand thinking.
This category is for the work that puts a brand into the world, and the people who bring it to life.
It covers campaigns, communications and executions shaped by a clear brand idea, whether that’s expressed through advertising, content, PR, social, film, photography, animation, illustration, or live activations.
You might be submitting a launch campaign, a social media series, a PR strategy, content marketing, or campaigns led by film, animation or illustration. It could be traditional advertising or something more experimental. What matters is that it's rooted in clear brand thinking and demonstrates how a strong conception of brand becomes a powerful tool for connection.
We’ll ask you to explain the strategic intent behind the work - the brand idea and the role the communication played, and then show us the executions that brought it to life. This could include films, animations, imagery, layouts, assets, environments or other campaign materials..
We’re looking for creativity, craft and clarity. Communications that make brand tangible.
Sponsored by:
Brand Growth
A celebration of brand work that has driven measurable business transformation.
This is about the results. The impact. The proof that brand strategy, design, or communication has led to demonstrable business change.
This category is for showing how brand work has transformed performance – whether that's growth in sales, market share, customer loyalty, employee engagement, investment, or brand perception. It's not about the creative output alone, but about what that output achieved.
You'll need to show us the brand work (the strategy, identity, or campaign), the business challenge or opportunity it addressed, and most importantly – the evidence. That could be data, metrics, testimonials, case study results, or tangible business outcomes. Tell us where you started and where the brand work took you.
Show us the numbers, the transformation and the scale.
Sponsored by:
Young Blood
A celebration of young talent.
This category is open to anyone under 25, whether you are currently studying or recently graduated.
The submission can showcase work across any of the categories: Brand Story, Brand Identity, Brand Communication or Brand Growth.
The key distinction? Your work does not have to have been launched. It could be a showcase or a project completed as part of further education.
Entry is completely free for Young Blood submissions.
Sponsored by:
Special Prizes
Brand for Change
A celebration of work with social impact.
Awarded to entries from across the five main categories. Judges are looking for clear connections to the tackling of a social issue in how the brand is conceived or executed.
Brand for Planet
A celebration of work in the field of sustainability.
Awarded to entries from across the five main categories. Judges are looking for clear examples of sustainable impact in how the brand is conceived or executed.
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Share your details and we’ll let you know when nominations open and key updates are announced.