What happens when charities and social enterprise stop treating brand as decoration and start seeing it as direction?

In this session, we’ll explore how a shifting income landscape is asking organisations to rethink not just where money comes from, but how their story lands with the people they most need to reach. Together, we’ll explore how brand influences whether you are noticed, trusted and ultimately chosen, and experiment with practical ways to make that connection stronger and more human.

Learning outcomes.
By the end of the session, participants will:

• Step into the mindset of the people you most want to reach.
  Create a focused persona for a new income audience and identify what holds them back, and what makes them say yes.

• Assess your brand’s readiness for growth
  Use a simple diagnostic framework to identify gaps in clarity, relevance, distinctiveness and credibility.

• Rework your story so people can see themselves in it.
  Adapt core messaging into language that feels relevant, human and actionable for a priority income stream.

• Using AI as a creative co-pilot.
  Understand and feel inspired about how you can explore AI as a way to test ideas, personalise engagement and reduce friction in the first moments of connection.

• Leave with something tangible.
  One priority income stream. One brand improvement. One AI experiment to try within the next 30 days.

Your ticket includes a free drink.

Location: Spaces Digital Hub, Townshend house, 30 Crown Rd, Norwich NR1 3DT

Date: 17th March

Time: 3:00PM - 5:30PM